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Air-Dried: The Perfect Alternative to Kibble or Raw

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August 22, 2018

Sales of raw and raw alternative pet foods in the United States have more than tripled in the past 6 years.  While consumers love the idea of feeding fresh or frozen diets, many are looking for shelf-stable alternatives that are high in meat content and free from unnecessary fillers.

Air-dried diets offer excellent nutrition with the scoop-and-serve convenience of kibble. Air-drying is a slow and gentle process that naturally preserves nutrients in the raw ingredients, while eliminating harmful pathogens. The result is a shelf-stable, nutrient-dense, highly digestible diet that is free from artificial preservatives.

Ziwi, the innovator of air-dried pet nutrition, produces air-dried dog and cat foods that are based on the whole-prey model. Limited-ingredient Ziwi Peak Air-Dried recipes contain 96% meat, organ, and bone, with 3% New Zealand Green Mussel – a rich natural source of glucosamine, chondroitin, and omega 3 fatty acids. Made with 100% New Zealand-sourced free-range meats and sustainable seafood, Ziwi recipes are complete and balanced for all life stages and breeds, eliminating the need to add expensive supplements.

Ziwi’s Air-Dried recipes are versatile and simple to feed as a complete and balanced daily diet or as a nutritious topper or mix-in to other foods. There’s no wrong way to feed Ziwi! Adding Ziwi to a kibble diet as a topper or alternative meal option is a simple way to increase the meat content, reduce carbohydrate intake, and add valuable nutrients such as taurine, cystine, and methionine. Because it is nutrient-dense, serving sizes are smaller than kibble, while still offering the same scoop and serve convenience. Ziwi Air-Dried is also an excellent alternative to freeze dried, as it costs approximately 40% less per serving, and is fed as is, without the need to rehydrate.

Ziwi is family-owned and operated, with air-drying kitchens in Mount Maunganui (North Island) and Christchurch (South Island), in New Zealand.

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Sales of raw and raw alternative pet foods in the United States have more than tripled in the past 6 years. While consumers love the idea of feeding fresh or frozen diets, many are looking for shelf-stable alternatives that are high in meat content and free from unnecessary fillers.

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